Reactiv Media

Consumer data is simply information about consumers. It might be specific information about an individual or it might be general information about types of people.

A new database with 1.7m records listing broadband users with a BT line.

One of the most comprephensive databases of charity donors and voluntary workers in the UK.

Complete set of data records held within our Lifestyle & Financial databases. Inclusion of opt-in ex-directory and Electoral Roll opt-outs.

Ideal for companies looking for credit hungry consumers. The file works very well for mail order, financial products and all credit solutions products.

A subset of the much larger Financial Services file. It allows financial marketers to target individuals and households most suited to their particular financial offer from prime (near perfect) to very sub-prime status advice, making them perfect candidates for anyone looking to sell financial or debt services.

A file of all consumers who have responded to a direct marketing offer. This includes mail order shoppers, internet orders, DRTV responders as well as responders to off-the-page advertisements.

Midas Elite Investors is an affluent and sophisticated database that combines attributes and overlays from our Financial and Lifestyle databases.

A comprehensive database detailing the financial standing and propensity of 25 million individuals residing in over 14 million households.

A highly responsive data set where the data is comprised of survey respondents who have stated that they either gamble competitively, do the football pools or attend bingo. In some cases there is a crossover, where both attributes are present in a record and these can be selected separately.

Consumers who either play golf or take an active interest in the sport, predominately a male audience, with the UK being the third largest market.

A file that includes Midas Mail Order as well as consumers who have responded via other marketing channels such as DRTV and the internet.

Allows accurate targeting of consumers who have a home computer and are actively interested in IT or home computing. This information has been gathered via one-to-one surveys and allows marketers to broaden the traditional target market without losing efficacy.

A comprehensive file with a wide range of actual dataset overlays that can be used to effectively target specific markets.

Allows catalogue companies to select real responders to postal mail order offers. This large database can then be segmented using a full range of geo-demographic overlays allowing highly accurate targeting without compromising the size of the mailing files.

Numerous selections are available including, driving licence holders, car ownership, type of car driven, private / company car ownership, date of last car purchase and age of last car purchased.

A very lucrative consumer list as new movers are estimated to spend twenty times more on household products and services than established residents. The file consists of people who have moved home in the last four weeks and the file is updated monthly with 150,000 new movers per month.

It combines a wide range of standard geo-demographic profiling with surveyed fields indicating that the respondent owns or cares for a pet.

Retirement is one of the major life stages, with newly retired people often experiencing reduced levels of income with increased quality time. The retired market is incredibly diverse and it is especially important to target subsets accurately.

This file includes households with children. Selections include the number and ages of children within a specified household, including the age of the youngest and oldest child.