Reactiv Media

Reactiv Group become Principal Partner for the Halifax RLFC

Halifax Rugby League has launched a brand new home kit for next season with the Reactiv Group logo proudly showing on the front of the shirt. Plans are already being put in place to make sure the new partnership will be the most beneficial the club has seen in it’s 100+ history. Tony Abbott is keen to extend ties and help take Halifax RLFC to the next level almost 12 months after initially supporting the Club, originally under the brand name of Reactiv Media.

The Club are delighted to have a fast growing local company become the Principal Partner, something everyone at the Club has been working hard for in recent months. Club Chairman, Michael Steele was delighted to get the deal finalised in time for the new shirt launch. “It’s fantastic that Tony and his team have agreed to come on board. Reactiv Media brought a great deal of expertise last season allowing the Club to improve communications to supporters and the media. He’s recently restructured his business and the growth of Reactiv Group is great to see. The Reactiv Group recruitment drive of hiring 1,200 new staff members is an amazing feat, and we’re delighted to be associated with such a forward thinking group.”

Reactiv Group finalised the new Principal Partner deal in time to appear on the first line of 2012 Home Shirts. 2012 marks the 25th anniversary of the 1987 Challenge Cup win against St Helens and the design is based on the retro eighties look. The Club has moved to celebrate the monumental Wembley visit urging fans to celebrate the past and look to the future with eager anticipation. The new special edition ‘Wembley Retro Shirt’ is available to pre-order NOW @ www.HalifaxRLFC.co.uk

In conjunction with Xblades, the design has gone through a stringent procedure with every part of the shirt scrutinised for quality, not only to make the playing shirt out of the very best material, but for every replica shirt too. The Club’s also taken the innovative route to have each shirt signed by new head coach and hall of famer, Karl Harrison. Karl will sign his name, as well as a special message to fans in the next couple of weeks. This unique and innovative technique demonstrates the Club’s desire to interact with supporters in 2012 and minimise the distance between club and supporters.

“It’s been a long process but one we’re really happy with.” said Ian Croad, the football director and board member who had the biggest dealings with the shirt. “We wanted to celebrate the 25th anniversary of the Wembley win, but also put a line under the past and highlight the beginning of a new era. 2012 sees the return of Karl Harrison, a real Club legend, and overall a brand new squad.  We have lots of new ideas for 2012 and it’s a year we’re all excited for. The retro feel to the shirt will help us mark the new era and give supporters a chance to take pride in our historical heritage. Having Karl sign the shirt shows our faith in his leadership and we hope supporters will get involved and wear their new shirt with pride.”

Tony Abbott, Managing Director and Founder of Reactiv Group was excited to further his involvement with the Club. Having joined as a director in February this year, he has seen his involvement grow in the months since dedicating both time and money to the Club’s exciting cause. “Since joining Halifax I’ve really enjoyed myself. I’ve seen us appear in a final and had some amazing days at the Shay. The next few months are very exciting at the Reactiv Group as we’re in the process of grouping all ten company brands under one corporate identity. This means a recruitment drive of 1,200 new people and we feel our association with Halifax Rugby League will help us attract talented local people.”

Reactiv Group have expanded massively since 2007, now specialising in sectors including Direct Marketing, Web Design, Mobile Applications, Print & Promotional products, Financial services, Energy and homemade body care.

Watch the video with the new kit and Reactiv Group logo: http://halifaxrlfc.smugmug.com/Fax-TV/Promos/19997996_mWNGrb#1576830666_WJpZDQ4-A-LB

For more information about Reactiv Group visit the corporate website at www.reactivgroup.co.uk