Reactiv Media

What is Suppression?

A suppression file is a list of individuals/consumers falling into a specific category. The lists are complied in order to ‘suppress’ or indicate on a database that this person should not be contacted for any direct marketing.

Suppressions Explained

PAF Address Enhancement

This process is to clean the addresses on a database and make sure the correct address is added, the addresses are cleanse to DPS level (Delivery point Suffix) this is a process that will help reduce mailing wastage. The PAF (Postcode Address File) is a database containing over 28 million consumer addresses in the UK which mail is delivered to; this is produced by the Royal Mail and updated quarterly.

De-duplication

This is the process of identifying and removing any duplicate records for the individual person or same household held on a database, the process is normally carried out at individual level first.

Telephone Number Appending

This process consists of two stages: Firstly we will match the file against the Midas database to find and add in additional telephone numbers, this will then be matched against the Osis database. The Osis (Operator Services Information System) database is one of the most current and comprehensive source of information within the market place and stores all available UK telephone numbers.

Data Enhancement

This process involves adding extra information and intelligence to your database to make this more valuable and more useable to your business. We can append a range of variables from date of birth, income, email address, mobile number of even residency validation. We can check your current information and match against our base to verify all the address details are correct, to increase the intelligence on your database.

NCOA (Royal Mail)

This is a matching process providing updated information on your customer’s who have moved, sourced through the Royal Mail licensed Bureaux. An additional service also sourced through Royal Mail Redirection database is to provide a redirection address of where the individual have moved to rather than just suppressing the record.

Disconnect / Reconnect (Equifax)

This process involves firstly identifying people who have goneaway and then through Equifax matching process identifying a new address for the gonaway. The file is managed and built by Equifax.

Gone Away Suppression (GAS) (The REaD Group)

This is a process that identifies people who have moved house, this enables you to remove or flag records where we know people have moved, with over 6.4% of the population moving each year.

Mortascreen (Smee & Ford)

This process identity’s people who have died and need removing from mailing lists to avoid contacting the families and causing and further upset. The file is sourced from Probate Registers based on estates in England, Scotland and Wales, and is updated monthly, increasing by 50,000 records each month.

The Bereavement Register (TBR) (The REaD Group)

The process is to identify people who have died and is complied by a Freepost registration scheme, when someone dies the local government registrar has to be notified within 7 days to officially register the death, as which point the bereaved family has the opportunity to register the death via this scheme. The file is updated monthly through the REaD Group.

Experian Canvasse (Experian)

This suppression file is collated and licensed by Experian who collate the suppression file as a result of their own extensive Lifestyle Survey Mailing, client mailings and other data sources. The suppression file contains Goneaways and Deceased records and the process involves removing these records from the database.

Xpression (The Direct Marketing Association UK Ltd)

The DMA wanted a product to radically improve the accuracy of databasse to benefit consumers and businesses and brought together a unique consortium of key players in the Direct Marketing industry.

Xpression combines various sources and can be divided into key data sets:

• Postal returns (assumed goneaways)
• Electoral Role Changes (assumed goneaways) (electoral deleted file)
• Notifications (confirmed goneaways) complied from GAS file and NCOA file

Universal Suppression File (USF) (Royal Mail)

This suppression file is collated via Royal Mail and is divided into various data sets:

• NCOA - Opt-outs - Individuals, who have registered with the Royal mail to have their mail diverted to heir new address, but have opt-out in having their address provided
• Postal Returns (Goneaways) - Postal returns that states the individual has gone away and is collated through he Royal Mail Centre for a variety of industry’s Including financial services, home shopping, Government, market research, utilities, retail, publishing, charities, manufacturing, telecoms, media and FMCG
• Postal Returns (Deceased) - Postal returns stating that the individual is deceased, collated through the Royal Mail Centre for industries listed above