Consumer Data
Midas Universe consists of the complete set of data records held within the Lifestyle and Financial databases.
The file is augmented by the inclusion of all ex-directory telephone numbers and also all Electoral Roll opt-outs. This is probably the most complete file in the UK and is essential for all serious direct marketers.
The Midas file is built using various key sources, including the last 7 years of the Electoral Roll:
- Financial markets
- Mail Order introducers
- Factual Lifestyle
- Daily in fills from third parties
- Homemovers
- Web Collection
- In-house Call Centre
- Council Tax Verification
Midas Universe has over 300 variables and 600 selectable fields which are factual and accurate. The key selections include homeownership, house value, council tax bands, UK geographic areas, marital status, gender, head of household, household income, number of children, employment, age, hobbies and interests, mail order information, car information, financial details and credit interests.
The key output fields include:
Name
Name and address
Name, Address and Tel no.
Mobile Number
Email Address
Volumes:
50 million individuals
3 million with occupier only
14 million at household level
16 million with a telephone number
8.9 million with a mobile number
1.5 million with an email address
