Reactiv Media

Business Data is specific information held about a company.

Are you looking to target or get in touch with other businesses? Reactiv Media's business database provides access to 2.3 million businesses across all sectors within the UK. With a range of selections and variables to choose from you can find the right data for your B2B marketing campaign.

The new universe database of UK companies is destined to shake up the B2B data industry, giving our clients more flexibility and value than ever before and with a unique updating procedure the database is cleaner and more update than ever before.

Key characteristics of the database include:

• Full UK coverage with 2.3 million records
• 4 million contact names
• 17 month complete update cycle
• Fully telephone researched
• Site-based
• UK SIC / US SIC and 'Market Sector' coded
• Employee numbers
• Telephone & fax numbers
• Financial information on 900,000 Ltd companies
• Credit score
• Additional decision maker names on top 100,000 companies including: Sales, marketing, purchasing, finance and human resources
• Niche data, including company fleet information, new businesses, small businesses (soho's) and company directors

Unique Updating Procedure

The unique approach means that the whole database is completely updated every 17 months via telephone research, raising the industry standard considerably. In total we make 500,000 updates to the database each month.

The updating sequence is determined by an analysis of adverse indicators, such as County Court Judgements, changes in payment trends, receiverships and liquidations.

As these events are the key predictors of both change and business failure, we use this information to score each town and business sector in order to prioritise call lists for our telephone and field researchers.

Other databases are updated in rotation while our process reflects real changes in the UK economy and allows us to present this to our customers in a much more efficient and timely fashion.

Quality Assurance:

• Field & home based researchers
• Every caller has out of date records put into their call list and are paid bonuses based on spotting these seeds
  
• Manual checks carried out on 5%
• Incidence rates are checked for each field by caller
• Data Protection Act compliant
• DMA membership
• TPS, CTPS & FPS screened