Reactiv Media

Consumer Data is specific information held about an individual or a household.

Are you looking to target individuals or households with your products or services? Reactiv Media can provide a wide range of data targeted directly to your consumer using our various overlays, for mailing, calling and email marketing.

Reactiv Media holds one of the most complete files in the UK. This is a unique set of records known as the Midas Universe. Midas Universe consists of over 50 million individual records with over 300 variables and 600 selectable fields which are factual and accurate this enables us to tailor the data to suit your requirements, whilst also offering multi contact channels for each such as mailing, telephone, SMS or email.

Key selections on the database include: homeownership, house value, council tax bands, UK geographic areas, marital status, gender, head of household, household income, number of children, employment type, age, hobbies and interests, mail order information, car information, financial details and credit interests.

The file is augmented by the inclusion of all ex-directory telephone numbers and also all Electoral Roll opt-outs and is continually updated using various key sources:

• Financial markets
• Mail Order introducers
• Factual Lifestyle
• Daily in fills from third parties
• Homemovers
• Web Collection
• In-house Call Centre
• Council Tax Verification
• Electoral Roll

With our expert knowledge within the data industry we can advise on the ideal selections and criteria for your campaign to achieve the best results.

Take a look at our various lists held within the Midas Universe.

Midas Universe has over 300 variables and 600 selectable fields which are factual and accurate. The key selections include homeownership, house value, council tax bands, UK geographic areas, marital status, gender, head of household, household income, number of children, employment, age, hobbies and interests, mail order information, car information, financial details and credit interests.

The key output fields include:

• Name
• Name and address
• Name, Address and Tel no.
• Mobile Number
• Email Address

Volumes:

• 50 million individuals
• 3 million with occupier only
• 14 million at household level
• 16 million with a telephone number
• 8.9 million with a mobile number
• 1.5 million with an email address