Reactiv Media

Citizen is a unique state-of-the-art geo-demographic profiling and segmentation system.

Citizen has been developed using existing systems and was initially developed from census data and Electoral Role, with further indicators added to enhance the data, including direct mail, email usage, location of schools, retail outlets and geographical social change indicator.

Citizen is unique in that it reflects the life of today's people, identifying their various traits, habits and financial situations.

• Citizen has been designed primarily for use in direct marketing and advertising.
• The database covers 47 million UK residents divided into 6 main segments:

1. Credit Crunchers - the lowest socio-economic group, spread across all age ranges.
2. Winding Down - mainly aged 60+, retired, traditional.
3. Baby Boomers - the most affluent segment, high earners, big spenders.
4. Urban Urbanites - mostly aged under 35, young professionals, well educated.
5. Rank and File - skilled and semi-skilled workers, homeowners.
6. Generation X - young office workers/professionals at the start of their careers.

• Each category is further segmented into 28 citizen codes.

The data used in creating Citizen makes it the most relevant and up-to-date system of its kind. Citizen is a must for all your marketing campaigns to help target exactly the right customer, saving time and money.

Call us on 0844 833 0700 for more information